Goodyear has been in production for the last 115 years and is globally one of the most recognised tyre brands. It all started from humble beginnings in 1898 when Frank Seiberling bought the first Goodyear plant using $3,500 that he had borrowed from his brother in law. Frank Seibering then named the company the 'Goodyear Tyre and Rubber Company' after the discoverer of vulcanisation, Charles Goodyear. The founder determined the distinctive winged foot trademark which was inspired by the Roman God, Mercury, who was said to be a God of commerce and trade in ancient times. The symbol was placed in the middle of the word 'Goodyear' to produce the company logo.
In November 1898, Goodyear first began its production with a line of bicycle and carriage tyres as well as horseshoe pads and even poker chips. The total number of employees at that time was just 13 and sales amounted to around $8,246 after its first month of production. Just 18 years later the company was fast becoming the worlds leading Tyre Company. Since its humble beginnings the brand can boast putting the first tyre on the moon and today sales are said to measure more than $20 billion.
Goodyear's growth to 52 plants across 22 countries is testament to their mission to deliver the highest quality tyres, for all consumers with market driven innovations. Their continued success and development can been seen through new tyre innovations and improvements on their current success. Recognition has also been seen through the awards that the brand continues to win. Most recently they have been awarded Best Summer tyre for the Goodyear Efficientgrip by Auto Express in the UK and Highly Recommended across various German publications for the Goodyear Efficientgrip Performance.
Goodyear's devotion to advancing tyre technology leads the way to driving excellence and developing new products. In the brand's home of Akron in the USA they have around 1500 engineers, scientists, technicians and specialists working together to improve tyre manufacturing as a whole, across six continents. Goodyear is at the forefront of advancements in new tyre technologies, with a drive to focus on environmental issues and a passion for safety. Goodyear has developed technologies such as 3D-BIS technology which increases the rubber to road contact, as well as others such as Active Braking technology and Fuel Saving Technology. In more recent years the company won an 'Environmental Achievement of the Year' award in 2010, for the development of a concept tyre made with BioIsoprene technology. The Goodyear brand offers a variety of tyres for all kinds of vehicles and driving needs and can also boast that they are original equipment for manufacturers such as BMW, Audi and Mercedes. For these reasons it is clear why Goodyear is one of the largest tyre brands in the world.
The Efficientgrip range has been specifically designed with braking on wet roads in mind. Across the range the tyres all have improved wet braking and shorter braking distances, bringing safety to the forefront. The range also proves to be fuel efficient and environmentally friendly, saving the driver money and contributing towards protecting the environment.
The Efficientgrip is environmentally friendly and fuel efficient, which in turn saves the driver money on every journey.
The Efficientgrip performance has been built to improve on its predecessor the Efficientgrip
The Efficientgrip Compact's advances in tyre construction and components has reduced the overall weight of the tyre by 5%, compared to its predecessor the Duragrip.
The Duragrip tyre is built for family and city cars with an emphasis on greater fuel efficiency and mileage.
The Excellence is a good all rounder delivering excellent handling, grip and comfort.
Eagle F1 Asymmetric 2
This tyre is designed for high performance handling and is original equipment for brands such as Mercedes Benz.
Eagle F1 GS-D3
This sporty tyre has a directional OneTred design for superb traction and handling.
Eagle F1 Supercar EMT
This ultra high performance tyre is designed for precise handling and even wear.
Designed for Luxury Saloons, this is an all season tyre that has enhanced handling and traction with reduced tread noise.
SUV and 4x4 Tyres
This SUV tyre has been built with a fuel saving design and shorter braking distances.
Eagle F1 Asymmetric SUV
This SUV tyre has all the benefits of an ultra high performance tyre but is optimised for use on high-end SUVs.
Wrangler HP All Weather
This 4x4 tyre gives excellent performance all year round, with increased grip in wet and winter weather.
This 4x4 tyre is an extreme off-roader built to master the toughest terrain.
This tyre is a 4x4 tyre designed to tackle tough terrains with its SilentArmor technology.
The tyre that is designed for 4x4 off road enthusiasts has TractiveGroove Technology, delivering enhanced traction in snow and mud.
Light Truck and Van Tyres
This tyre is suitable for light trucks and vans and is built to deliver traction, comfort and performance with its 4-rib tread pattern.
This tyre is built for light trucks and vans with a rib and block design, to maximise contact with the road.
The Cargo G91 is built to excel when carrying heavy loads with its reinforced steel carcass.
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